Smart Cause: Huggies Every Little Bottom Campaign, An Introduction
Did you know that many mothers in financial hardship may not have enough diapers for their child’s well-being? A recent study has shown that 1 in 3 mothers struggle to maintain a proper supply of diapers! We’ve all been in that situation of diapers running low. But, for most of us, a quick run to the ATM and the store was all it took to get the stock up again. Sadly, this isn’t the case for all mothers. Many mothers, as the study has shown, have sacrificed work time as day care providers require a full stock of diapers for each child, or have even used extra diaper cream to lessen the chance of irritation caused by a child staying in a wet diaper longer. As Smart Mamas we MUST do something to support our fellow mothers, and even more importantly, the children in this situation.
Huggies has launched an important campaign, Every Little Bottom, to address the issue. Smarty Pants Mama has been selected as an official blog ambassador of the campaign! Look forward to learning how Smarty Pants Mama and her readers will take on this campaign, doing our part to help mothers and their diaper wearing children. Huggies has already taken a HUGE first step in ensuring that Every Little Bottom is properly diapered. This week alone they have donated 2 millions diapers to 10 different diaper banks across the country this week! Wow! How many bottoms will be covered with that?!
Are you wondering how you can help, what you can do? Wondering how you too can donate diapers to a diaper bank? Or even wondering what on Earth is a “diaper bank?” I’m sure!
Over the next several months I will not only answer those questions, but I will also provide you with tremendous resources to make sure Every Little Bottom has what it needs!
As an official Blog Ambassador I am a selected social media partner for the Huggies Every Little Bottom campaign. I am compensated for my time as a consultant to the program. However, the content and thoughts shared in this post are my own.