#31DBBB – Day 1

Miscellaneous

by Caroline ~ Smarty Pants Mama | on July 19th, 2010 | 16 comments

An elevator pitch. What’s that? In as few words as possible sell yourself/your product. It should leave the listener yearning to learn more. It must be concise and to the point, ridding the blah-blah we tend to elaborate. Over the next 31 days I’m participating in ProBlogger’s 31 Days to Build a Better Blog course through the ladies from SITS on BlogFrog. I look forward to finding ways to fine tune SmartyPantsMama.com to make it the very best for my fabulous readers.

So what’s SmartyPantsMama.com’s elevator pitch? Good question! I’ve had ‘becoming a Smart Mama one piece at a time’ as my tagline for some time. It’s my tagline, not my pitch. I’ve always liked it. I think the puzzle piece learning theme makes sense. But, again, what is my pitch? How do I answer the question, so what’s your blog about?

Here are my two stabs at it:

Pitch A: What is a Smart Mama? A mama who uses the best tools and techniques for parenting, entertainment and life. Be a Smart Mama and visit SmartyPants Mama.com!

Pitch B: Are you a Smart Mama? See what a Smart Mama eats, supports and uses. Be a Smart Mama at SmartyPantsMama.com!

Which do you like more? Why? How can I tweak it?

Then there’s the long pitch. This is the one I give to a different audience, for example, PR agencies.

A Smart Mama knows the best tools and techniques for parenting, entertainment and life. Do you know something that Smart Mama should know? Share and allow Smart Mama’s vast experience in life and motherhood provide an accurate sponsorship of your product, cause or event.

Again, what do you think? Is it too wordy? Do I get to the point? Would the audience understand what I do?

Looking forward to learning from each of you!

Author Description

Caroline ~ Smarty Pants Mama

Caroline is a 30-something Hispanic mom based in South Florida. She dedicates her day to her beautiful little girls and her wonderful husband Tom (@SmartyPantsDada) and her extra time to her Smarty Pants Mama network.

CONTACT THE AUTHOR:

Add a comment

Comments (16)

Lynda Monday - 19 / 07 / 2010 Reply

You're one of the few people I have no suggestions for! I think your tagline and pitches are great. I prefer Pitch A greatly because it tells me what a smart mama is instead of making me wonder.

I think your longer pitch is great and calls the reader to action! Definitely not too wordy.

Good luck in the challenge! I can't wait to see what else you come up with!
Patrice Monday - 19 / 07 / 2010 Reply

I really like your pitch! You asked questions, which they tell us to do, and you related it to your audience! I like both, but I think I prefer Pitch A because it answers the question you asked and gives a reason to come over to your site! Congrats on coming up with an awesome pitch! :) Can't wait to see what else you come up with in the challenge!
Christine Morris Monday - 19 / 07 / 2010 Reply

Great blog post! I especially like your longer pitch sample. I'm looking forward to seeing future posts!
shawna.atteberry Monday - 19 / 07 / 2010 Reply

Great pitches. I need a longer pitch for PR purposes too. I might have to go do that after working on the book proposal.
Sonora Tuesday - 20 / 07 / 2010 Reply

Well done! I like Pitch A the best. It grabs my attention and makes me want to read more. I think your long pitch is great. It tells people what you are about and discreetly adds that you are willing to be involved in reviews and sponsorships etc.
heligirl Tuesday - 20 / 07 / 2010 Reply

I like pitch A. Looks great and makes me want to visit!
Tyesha Brown Tuesday - 20 / 07 / 2010 Reply

You did a great job and I don't believe that there is anything you need to change. Short, Concise and Straight to the point. I look forward to reading other post as well and again thanks for commenting on my blog as well.
mannadonn Tuesday - 20 / 07 / 2010 Reply

I think it's great. Being smart and figuring out what being a mama is all about. I like it. I think the PR pitch is awesome too!
- admin Friday - 23 / 07 / 2010 Reply
  
  Thanks for your feedback! Caroline
Cameron Saturday - 24 / 07 / 2010 Reply

I think these are great pitches! They call people to your blog & give them a way they can participate! I think they're great!! I'm still kinda tweaking mine. I can't find the perfect flow.
- admin Saturday - 24 / 07 / 2010 Reply
  
  Thanks Cameron! This "pitch" task was eye opening. I had had problems figuring out what my blog was about! Thanks for stopping by and taking the time to comment! I appreciate it! Caroline
Liz @ Sunny Bug Saturday - 24 / 07 / 2010 Reply

Hi - visiting from SITS &b their review from week #1...I must have missed you somehow this week. I LOVE your elevator pitch - very nicely written. I'm follwing now...hope you can stop by and visit Sunny Bug :) Liz @ Sunny Bug recently posted..sweet success!
call2write Sunday - 25 / 07 / 2010 Reply

I like Pitch B best, but would change the wording a bit to make the visitor, 1) curious enough to read your blog, and 2) make her want to be included as a Smart Mama: Pitch B: Are you a Smart Mama? See what this Smart Mama eats, supports and uses. Be a Smart Mama with me at SmartyPantsMama.com! For the longer one, I think the second and third lines could be combined to make it shorter and more to the point: A Smart Mama knows the best tools and techniques for parenting, entertainment and life. Share your Smart Mama ideas, and let this Smart Mama’s vast experience in life and motherhood provide an accurate sponsorship of your product, cause or event. Now I need to work on my own pitch! Stopping by from SITS, and looking forward to checking out more of your Smart Mama blog. call2write recently posted..A Vacation To Dream About
Babes about Town Sunday - 25 / 07 / 2010 Reply

These are great and I also prefer Pitch A, it's very appealing and has a nice 'join the club' feel. I want to have that 'be part of the club' feel on my blog too. I think my pitch is quite clear in my About Me page, but will rethink if I can tweak it to make it even more focused and zingy. Babes about Town recently posted..Eva Sonaike Designer Cushions- Win One!
Meryl Jaffe Wednesday - 28 / 07 / 2010 Reply

I love the first pitch! You seem to be doing a great job. I am new to blogging (but not to parenting) and could use advise on my blogsite (just started it). If you have a minute, I'd appreciate it! Good luck with the pitch, Meryl http://departingthetext.blogspot.com Meryl Jaffe recently posted..Departing the Text 101- Beginners Manual